He Is Son Of ... #MyMothersNameIs

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JanPratinidhi
JanPratinidhi

He Is Son Of ... #MyMothersNameIs




It is a mother who gives her children a name and identity, with which the society recognizes them. But how pitiful it is to see that her children refuse to tell others her name for it would bring embarrassment to them.

In Egypt and other Middle East countries, it is a taboo for men to disclose their mother's name in public, in order to avoid the name becoming a subject of ridicule and shame.

UN Women has taken an initiative with IMPACT BBDO Dubai to eradicate the taboo from its roots and give the mothers their name back. It proposes to spread the awareness of women�s rights and gender equality in the Middle East and the world.

So this Mother's Day gift your mother something very special, i.e., her name back. All you have to do is change the display picture on social media to your mother's name and let the world know who grew you into a wonderful person.

Video courtesy: UN Women


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